• Graduate Student,
  • University of British Columbia
  • Canada
In programme
  • November 25 10:50 to 12:20
View hours & dates


Ke Zhang is currently a PhD student in Centre for Gambling Research at UBC. Her research focuses on studying cognitive mechanisms of gambling behaviour under the framework of Behavioural Economics, with focus on the loss aversion, reference point adaptation, mental accounting, cognitive biases and distortions.