2. Steroidelab: Using a social media campaign to reach anabolic steroid users in need of treatment

Anabolic-androgenic steroids (AAS) are used to build muscle and strength but may result in severe side effects and dependence. Norway is one of few countries offering substance use disorder (SUD) treatment to AAS users. The video presents a social media campaign using short videoclips on user experiences to spread knowledge about health and treatment options to this hard-to-reach user group. The campaign resulted in an increased number of users seeking a hotline informational service and desiring SUD treatment and finally, enabling research on treatment methods for this new patient group.

By: Marie Lindvik Jørstad, Christine Wisløff, Ingrid Amalia Havnes (Division of Mental Health and Addiction, Oslo University Hospital)